West Elm and Castlery are two furniture retailers with distinct differences. West Elm focuses on creating furniture for everyone, aiming to provide a space where individuals can express themselves without being out-priced or forced to choose low-quality options. They prioritize using materials that meet high standards of craftsmanship, resilience, and durability. Their design language is intentionally universal, catering to various personal styles from mid-century modern to contemporary. West Elm also ensures a simplified process for better prices by overseeing the entire build, ship, and delivery process. In addition to their commitment to quality and affordability, West Elm stands out for their sustainability initiatives. A significant portion of their product sales support sustainability efforts, including ethical production practices and supporting local economies through collaborations with artisans around the world. They have also joined organizations such as Fair Trade USA and contribute to causes like BSR|HERproject™ and The Trevor Project®. On the other hand, Castlery does not offer any certifications for their products but provides self-claimed benefits such as handcrafted items assembled in the USA with low-VOC finishes. While they do not have specific equitable labor programs like Fair Trade USA or Craftmark in place, they highlight characteristics like being local and eco-friendly. Overall, West Elm sets itself apart from Castlery by emphasizing quality materials, universal design language, sustainable practices, equitable labor programs through certifications like Fair Trade USA Certified and Craftmark partnerships.