Design Within Reach focuses on creating and sourcing furniture that is meant to be enjoyed over a lifetime and passed down through generations. They prioritize exceptionally crafted, built-to-last, and beautifully designed furnishings that inspire and solve problems. They offer free design services to provide answers, advice, and inspiration to create a space that customers will love coming home to. The company was founded in 1998 by Rob Forbes after struggling to find affordable classic designs by renowned designers. Design Within Reach became part of the Herman Miller family in 2015. Pottery Barn, on the other hand, has represented exceptional quality and value for over 70 years as a member of the Williams-Sonoma family of brands. While Design Within Reach focuses on product certifications such as GOTS Certified, FSC Certified, OEKO-TEX® Standard 100, and Greenguard Gold Certified, Pottery Barn does not have any certifications for their products. In terms of equitable labor programs, Design Within Reach participates in various programs but specific details are not provided. Pottery Barn is certified by the Better Cotton Initiative, Renewal Workshop, HERproject, Nest's Ethical Handcraft Program, and Fair Trade USA. Design Within Reach claims benefits such as organic cotton usage, reclaimed/recycled materials use, handcrafted products availability,and contract-grade items; however these benefits are not verified by a third party. Pottery Barn does not make any claims regarding unverified sustainable benefits. Overall Design Within Reach aims to bring beautiful design within reach with their focus on craftsmanship and design inspiration while Pottery Barn emphasizes exceptional quality at an affordable price point without making specific sustainability claims or having product certifications.