Floyd, founded in 2013, has a practical design philosophy that focuses on creating thoughtfully different products. Their first product, The Floyd Leg, was developed as a reaction to disposable furniture and serves a clear function. They believe in challenging conventional design and creating adaptable products that can grow with the user. Floyd aims to make their designs inclusive and accessible through good design processes. On the other hand, Hem is an independent design brand that aims to inspire the creative community through collaboration and innovation. They collaborate with vanguard designers and renowned European manufacturers to deliver progressive designs of the highest quality. Hem believes in driving the industry forward and inspiring creative discourse. In terms of sustainability, both retailers participate in ethical labor programs such as Goodweave Certified. Additionally, Floyd is FSC Certified while Hem has multiple certifications including EcoTex, Ecolabel, REACH, and FSC Certified. One notable difference is that Floyd emphasizes their benefits such as being local, contract grade, and using recycled and responsibly sourced materials. In contrast, Hem does not provide any information about their self-claimed benefits. Overall, both retailers have unique approaches to design with Floyd focusing on practicality and adaptability while Hem strives for progressiveness and collaboration.