Lulu and Georgia, a home decor company named after the founder's grandfather and father, aims to bring beauty to your home through exclusive designer collaborations, curated collections, and one-of-a-kind vintage pieces. They offer self-claimed benefits such as handcrafted, local, contract grade products with water-based finishes and water efficiency. Lulu and Georgia is FSC Certified but does not have any equitable labor certifications. On the other hand, West Elm uses design to do better for the earth, communities, and customers. They support sustainability initiatives with 60% of product sales and invest in small American-made businesses. They champion the maker movement and collaborate with artisan collectives worldwide. West Elm has multiple certifications including Fair Trade USA Certified, Better Cotton Initiative, Craftmark, HERproject, and Nest's Ethical Handcraft Program. While Lulu and Georgia offers a range of unverified sustainable benefits like low-VOC and nontoxic products made in the USA from reclaimed or recycled materials, West Elm does not make any claims regarding unverified sustainable benefits. In summary: - Lulu and Georgia focuses on exclusive collaborations and curated collections. - West Elm supports sustainability initiatives through various programs. - Lulu & Georgia is FSC Certified while West Elm has multiple certifications including Fair Trade USA. - Lulu & Georgia makes unverified sustainable claims while West Elm does not claim any unverified benefits.